中粮智尚：践行新质生产力，引领智慧零售新风潮

Core Insights - The article highlights the transformation in the retail industry driven by digital economy and consumption upgrades, with COFCO Group's emerging business segment, COFCO Zhishang, leading the way in smart retail through its innovative "Blue Jing Ling" system [1] Group 1: Technology Empowerment - The "Blue Jing Ling" system addresses the pain points of "data silos" and "operational inefficiency" in the retail sector by integrating multidimensional data, thus creating a "full-link intelligence" path for the industry [2] - This system supports over 300,000 smart terminals across 31 provinces and 350 cities in China, enhancing retail operations through big data-driven intelligent site selection, product insights, and marketing outreach [2][3] Group 2: Dual Value Proposition - The system introduces a "last item elimination system" that dynamically optimizes product structure based on sales and quarterly profit rankings, enabling precise selection and marketing tailored to individual machines [3] - COFCO Zhishang's revenue from its retail system is projected to exceed 1 billion yuan in 2024, demonstrating the effectiveness of technology in adapting to market scenarios and the company's deep market penetration [3] Group 3: Integration of Virtual and Physical - The "COFCO Good Products Club" combines sales growth with brand display, allowing for personalized promotional activities and the introduction of virtual products, thus creating a seamless online-offline integration [4][6] - This initiative has been successfully implemented in over ten cities, including Beijing and Guangzhou, showcasing the company's commitment to enhancing brand visibility and consumer engagement [6] Group 4: Ecosystem Development - COFCO Zhishang aims to build a closed-loop ecosystem by collaborating with companies like China Mobile, leveraging advertising and brand partnerships to stimulate consumer engagement and revenue sharing [8] - The company is also exploring new terminal types, such as smart washing machines and coffee machines, to create a comprehensive ecosystem that integrates consumption, services, and data [8] Group 5: State-Owned Enterprise Innovation - As a subsidiary of a state-owned enterprise, COFCO Zhishang emphasizes its role in enhancing both tangible and intangible assets through a "technology + retail + media" model, contributing to the digital transformation of the retail sector [9] - The company provides a quantifiable, replicable, and sustainable innovation path for state-owned enterprise reform by improving asset operation efficiency and accumulating data assets [9]