Nexxen Renews and Expands its Strategic Partnership with VIDAA, with a Focus on Growing VIDAA’s North American CTV Footprint

Core Insights - Nexxen International Ltd. has renewed and expanded its strategic partnership with VIDAA, granting exclusive rights to monetize CTV and native display advertising on VIDAA media in North America through at least the end of 2029 [1][4] - Nexxen is investing an additional $35 million in VIDAA, bringing its total investment to $60 million, which represents approximately 6% of VIDAA's outstanding shares [6] Partnership Details - The updated agreement extends Nexxen's exclusive global access to VIDAA's automatic content recognition (ACR) data, enhancing audience targeting and measurement capabilities [4][3] - The partnership aims to scale North American TV distribution and revenue opportunities, increasing monetization within VIDAA and expanding in-stream ad inventory [2][3] Market Position and Growth - VIDAA has established a leadership position in key international markets, including Europe and Australia, and is now focusing on the U.S. market [3][5] - The partnership is expected to unlock unique opportunities for Nexxen's retail and direct-to-consumer advertiser clients, enhancing their access to exclusive inventory [4][6] Strategic Goals - Both companies aim to leverage their combined strengths to drive strategic innovation and revenue growth in the competitive CTV market [7] - VIDAA's rapid growth and adoption are seen as indicators of its quality and reliability, positioning it well for further expansion in North America [5][10]