Core Viewpoint - The villa market in Jinan is losing its competitive differentiation due to superficial product development, prompting a need for a deeper understanding of what constitutes a "good house" [1][44]. Group 1: Market Trends - The villa product market is experiencing a decline in innovation and quality, with developers focusing on superficial aspects rather than genuine differentiation [1]. - The concept of "good houses" is being redefined, emphasizing the importance of quality and meaningful design over mere size and flashy marketing [44]. Group 2: Company Philosophy - Hisense Jun'an has introduced a new product philosophy and six core values regarding what constitutes a good house, aiming to address the current market challenges [1][43]. - The company emphasizes customization, soundproofing, accessibility, and practicality in its housing solutions, aiming to meet the evolving needs of modern consumers [46][48][50][54]. Group 3: Product Innovations - The introduction of three new villa types—Yun Villa, Tian Villa, and Yuan Villa—demonstrates a commitment to innovative design and space utilization [5][20][34]. - Yun Villa features customizable floor plans and high space efficiency, achieving a 92% usable area rate, which is a significant improvement over traditional villas [7][8]. - Tian Villa offers a unique "sky courtyard" concept, enhancing the living experience with a focus on natural light and privacy [20][21][24]. Group 4: Design and Functionality - The design of Yun Villa includes a dual-entry system for privacy and efficiency, ensuring a seamless living experience [11][30]. - The layout of Tian Villa incorporates spacious living areas and a focus on vertical design, creating a luxurious atmosphere [26][28][32]. - Yuan Villa emphasizes a connection to nature with private gardens and a focus on outdoor living, appealing to the cultural significance of land in Chinese society [34][36]. Group 5: Commitment to Quality - Hisense Jun'an is committed to high-quality construction standards, ensuring that its properties maintain value over time through superior materials and design [50][72]. - The company aims to provide a living experience that respects both the environment and the cultural context of Jinan, ensuring that its developments are sustainable and meaningful [54][75].
约15米面宽客餐厅145%极致得房率,海信君安墅级产品发布
Qi Lu Wan Bao·2025-08-11 11:41