Zhong Jin Zai Xian·2025-08-11 12:46Core Insights - JD Auto has launched a new subsidy program named "Zhen Gu Price" with a total budget of 5 billion yuan, aimed at providing significant discounts on various automotive products and services [1][3][4] - The "818 Zhen Gu Money-Saving Festival" has commenced, expanding the subsidy coverage to include tires, maintenance, car supplies, modifications, car films, and electric bicycles, with discounts starting at 50% [1][4][6] Subsidy Details - The new subsidy program includes substantial coupons such as 250 yuan off for every 500 yuan spent on tires and 200 yuan off for maintenance services over 399 yuan, with popular items available at discounts of up to 50% [3][4] - The "365 Worry-Free Purchase" service allows consumers to use the subsidy coupons flexibly over a year, enhancing customer convenience [3] Naming and Branding - The previous name "Zhen Hu Price" faced controversy, leading to a public naming contest that resulted in the selection of "Zhen Gu Price," which conveys the message of low prices and genuine subsidies [4] - The naming contest generated significant public engagement, with creative suggestions from users, ultimately leading to the final choice based on its appealing meaning [4] Strategic Goals - JD Auto aims to reduce the costs of car ownership and usage for consumers through these subsidies while collaborating with partners to drive industry transformation towards user demand and reasonable pricing [6]