Orbia Netafim Introduces Mega-PULSAR™ to Protect Orchards from Extreme Heatwaves

Core Insights - Orbia Advance Corporation's Netafim has launched Mega-PULSAR™, a full-coverage pulsing sprinkler technology aimed at protecting orchards from extreme heat and water scarcity, particularly for high-value subtropical crops [1][5] - The Mega-PULSAR™ system is designed to create a localized microclimate that reduces temperature and increases humidity, thereby mitigating heat stress during critical growth stages [2][4] Product Features - Mega-PULSAR™ offers wide spacing installation, high uniformity, and minimal water usage, allowing growers to customize the system based on orchard size and topography [3] - The system's modular design simplifies installation and reduces maintenance costs, making it an attractive option for growers looking to manage overhead costs while adapting to climate variability [3][4] Market Context - The introduction of Mega-PULSAR™ responds to the increasing frequency of heatwaves, which pose significant risks to crop yield and quality, especially during vulnerable growth phases [2][5] - Initial installations of Mega-PULSAR™ began in Spring 2025, with early results indicating improvements in humidity and temperature control, validating its effectiveness as a heat mitigation tool [5] Company Overview - Orbia Advance Corporation operates in multiple sectors, including Precision Agriculture through its subsidiary Netafim, which is recognized as the world's largest irrigation company [6][8] - The company generated $7.5 billion in revenue in 2024 and has a global presence with over 23,000 employees and operations in more than 50 countries [6]