Nan Fang Du Shi Bao·2025-08-11 12:55Core Insights - McDonald's has launched drone delivery services in 10 parks in Shenzhen, addressing user pain points related to slow delivery times, extreme weather, and inconvenient pickup paths, thereby creating a new consumption experience with "minute-level reach" for food delivery [1] - The drone delivery routes are located in the core areas of the parks, and since their launch, they have received positive feedback from visitors, with significant order volumes reported during peak times [1] Group 1 - The drone delivery service at Bijiashan Sports Park has seen over 200 orders on weekends, with an average of one drone landing every 2 minutes during peak times [1] - The efficiency of drone delivery is highlighted, with a 300% improvement in delivery time compared to traditional road delivery methods, reducing the time from nearly 20 minutes to just 4 minutes [1] - McDonald's aims to innovate delivery methods to enhance customer dining experiences through point-to-point delivery models [1] Group 2 - The introduction of drone delivery services has led to a significant increase in order volumes for nearby businesses, with a 74% year-on-year growth in orders during the recent May Day holiday [2] - Many businesses have reported that over 50% of their orders are specifically requested to be delivered by drones to park locations, indicating a shift in consumer preferences [2] - The drone delivery service has also helped businesses attract new customer segments, particularly families, with 60% of orders in park scenarios being from parents with children [2]