Paramount (US:PARA) 智通财经网·2025-08-11 13:49Core Viewpoint - Paramount has secured exclusive rights to broadcast UFC events in the U.S. for the next seven years, with a deal valued at up to $7.7 billion, aiming to enhance its streaming service Paramount+ and compete with Netflix and Disney+ [1][2] Group 1: Deal Details - The agreement includes 13 major UFC events and 30 "Fight Nights," with selected events to be aired on CBS starting next year [1] - Paramount expects to pay an average of $1.1 billion annually under this deal and will explore acquiring international broadcasting rights when available [1] Group 2: Strategic Implications - The acquisition is part of a strategy to attract millions of new viewers to Paramount+, which currently has 77.7 million subscribers, significantly lower than competitors like Netflix and Disney+ [2] - Unlike previous UFC operations, all events will be included in the subscription without additional pay-per-view fees, potentially expanding the audience and reducing piracy [2] Group 3: Market Context - UFC has seen explosive growth in popularity, particularly among younger fans, despite recent challenges in developing new stars [4] - The deal positions Paramount+ to leverage its existing content, including popular series, alongside exclusive UFC broadcasts to enhance market share and user retention [4]