董事长余惠勇言论持续发酵,百果园回应：系“断章取义”

Core Viewpoint - The controversy surrounding the chairman of Baiguoyuan's comments on consumer education and pricing strategies has sparked significant public discussion, highlighting the company's commitment to quality over low prices [1][2]. Group 1: Company Statements and Strategies - Chairman Yu Huiyong emphasized that Baiguoyuan aims to educate consumers rather than simply catering to their price sensitivity, stating that the company has been on a path to mature consumer understanding [1]. - The company is focused on maintaining product quality and is not willing to compromise on this aspect, even if it means higher prices, as they believe that good quality fruits are in short supply [4]. - Baiguoyuan plans to continue optimizing costs to provide better pricing for customers without sacrificing quality [4]. Group 2: Financial Performance - For the fiscal year 2024, Baiguoyuan reported a revenue of 10.273 billion yuan, a decrease of 9.8% year-on-year, primarily due to a reduction in store numbers [5]. - The total number of stores decreased from 6,093 in 2023 to 5,127 in 2024, resulting in a net closure of 966 stores, a decline of 15.9% [5]. - The company's gross profit fell to 764 million yuan, a significant drop of 41.9%, with the gross margin decreasing from 11.5% in 2023 to 7.4% in 2024 [5]. - Baiguoyuan experienced a net loss of 386 million yuan in 2024, marking a 206.7% decline year-on-year, which is the first annual loss since its IPO in 2020 [5]. - As of the end of 2024, Baiguoyuan held cash and cash equivalents of 2.34 billion yuan, indicating manageable short-term debt pressure [5]. Group 3: Market Performance - Since its IPO on January 16, 2023, Baiguoyuan's stock price has plummeted from a peak of 6.98 HKD per share to 1.74 HKD per share, representing a 75% decrease in market value [6]. - The current market capitalization of Baiguoyuan is approximately 2.7 billion HKD [6].