Is Ford Trading EV Delays for Long-Term Gains in Affordable Models?

Core Insights - Ford is delaying the launch of two major electric vehicles (EVs) to focus on smaller, more affordable models that can generate profit [1][4][9] Group 1: Delays in EV Launches - The next-generation full-size electric pickup, "Project T3," will now debut in 2028, pushed back from the previous target of 2027 and originally planned for this year [2] - The next-generation E-Transit electric van has also been delayed from 2026 to 2028, with production planned at the Ohio Assembly Plant [3] Group 2: Strategic Shift - Ford is shifting its strategy from large, high-priced EVs to a new platform for compact, affordable electric vehicles, including a small pickup truck expected in 2027 [4][9] - CEO Jim Farley highlighted Chinese automakers as key competitors due to their ability to produce stylish, high-quality electric cars at lower prices, prompting Ford to focus on cost reduction through streamlined platforms and lower-cost batteries [5][9] Group 3: Current EV Lineup and Market Position - Ford's current EV lineup, including the Mustang Mach-E, F-150 Lightning, and E-Transit, remains unchanged, but the next-generation models will arrive later than initially planned [6] - Ford's stock has increased approximately 15% over the past year, underperforming General Motors, which gained 24.6%, but outperforming Stellantis, which declined by 38% [8]