首月GMV破万，业绩翻4倍，宝藏小店线上+线下联动，引爆生意增长

Core Insights - The "Treasure Shop" initiative has successfully driven business growth for small and medium-sized enterprises (SMEs) through a combination of offline markets and online marketing strategies, resulting in significant sales increases for both new and existing merchants [1][15]. Group 1: New Merchant Growth - New merchants have effectively transitioned from "0 to 1" with the help of a structured support system that includes scenario-based experiences and professional team assistance, simplifying the process of launching their businesses [2][15]. - For instance, a ceramic business utilized promotional incentives to gain initial traction, achieving over 460% growth in gross merchandise volume (GMV) during the event [4]. Group 2: Existing Merchant Breakthroughs - Established merchants have leveraged the "Treasure Shop" IP to explore new opportunities within familiar markets, breaking through traditional operational patterns by utilizing innovative content and resource integration [8][15]. - An example includes a ceramic vase business that increased its GMV by 160% through a combination of live streaming and offline market engagement, demonstrating the effectiveness of dual-channel strategies [11]. Group 3: Overall Impact of the "Treasure Shop" IP - The "Treasure Shop" IP has become a nurturing ground for SME growth, providing training and resources that enable merchants to transition from reliance on platform support to independent operational upgrades [15]. - The integration of online and offline experiences has redefined consumer engagement, allowing for a seamless transition from product awareness to purchase, thereby enhancing conversion rates and effectively translating cultural value into commercial success [15][16].