桂发祥罕见涨停，半年亏损392万

Core Viewpoint - The company Guifaxiang (桂发祥) experienced a rare stock price surge despite reporting a decline in both revenue and profit in its recent half-year financial results, indicating potential market volatility and investor sentiment shifts [1][3]. Financial Performance - In the first half of the year, Guifaxiang reported revenue of 249 million yuan, a year-on-year decrease of 7.03% due to a drop in consumer demand and purchasing power [3]. - The company's gross margin fell from 45.31% in the previous year to 44.09%, attributed to decreased sales volume and production, leading to higher fixed manufacturing costs [3][4]. - The net profit attributable to the parent company was -3.92 million yuan, a significant decline of 117% compared to a profit of 22.72 million yuan in the same period last year [4]. Expense Management - Guifaxiang increased its expenditure on marketing and operational costs, with sales expenses reaching 82.17 million yuan, up 10.82% year-on-year, and management expenses rising by 25.27% to 28.52 million yuan [4]. - The company invested heavily in advertising across tourist areas, transportation hubs, and major exhibitions, which did not translate into revenue growth, further impacting profitability [4]. Market Position - Guifaxiang is recognized as a "Chinese Time-honored Brand," with its flagship product, "Eighteen Street Mahua," being a representative specialty of Tianjin [3].