Nan Fang Du Shi Bao·2025-08-11 14:42Core Viewpoint - Zhujiang Piano has acquired the management rights of the Bai Shui Xian Waterfall Scenic Area, aiming to transform it into a national 5A tourist attraction within five years, amidst a backdrop of declining revenue in its main business [1][2][12]. Summary by Sections Acquisition Details - Zhujiang Piano's subsidiary, Guangzhou Bai Shui Zhai Scenic Area Operation Management Co., Ltd., won the bid for the Bai Shui Xian Waterfall Scenic Area, with a contract period of 20 years and a minimum investment of 400 million yuan [2][5]. - The annual resource usage fee for Zhujiang Piano is set at 8.43 million yuan [2][5]. Strategic Goals - The company plans to invest in the development, management, and promotion of the scenic area, with the goal of achieving national 5A status or becoming a national-level tourist resort within five years [5][12]. - Zhujiang Piano aims to enhance the annual visitor count by 1.5 million, integrating surrounding towns and rural areas to boost local economies [14][12]. Background on Previous Management - The previous operator, Overseas Chinese Town Group, failed to meet the 5A status goal during its management tenure, which lasted less than seven years [6][9]. - The group had committed to a total investment of 1 billion yuan but did not achieve the desired outcomes, leading to its exit from the project [9][10]. Financial Performance - Zhujiang Piano reported a significant decline in revenue, with a 39.97% drop to 677.17 million yuan in 2024, and a net loss of 235.62 million yuan, marking a shift from profit to loss [16][15]. - The company is exploring new markets and product lines, including home furnishings, to diversify its revenue streams [12][17]. Industry Context - The overall environment for the musical instrument industry is challenging, with a slowdown in growth and a need for companies to adapt to changing consumer preferences [15][17]. - Experts suggest that companies like Zhujiang Piano should shift from a manufacturing mindset to a focus on user experience and storytelling to regain market confidence [15].