Ford announces $2 billion investment in Louisville assembly plant aimed at cheap EVs

Core Points - Ford announced a $2 billion investment in a Louisville, Kentucky assembly plant to produce more affordable electric vehicles [1] - This investment is in addition to a previously planned $3 billion for a battery park in Michigan, which together will create or secure nearly 4,000 new jobs [1] - The company aims to produce a midsize, four-door electric pickup at the Louisville Assembly Plant, with a launch scheduled for 2027 [2] Investment Details - The total investment for the Louisville plant is $2 billion [1] - The investment in the Michigan battery park is $3 billion [1] - Combined, these investments will lead to the creation or securing of nearly 4,000 jobs [1] Product Development - Ford plans to produce a midsize, four-door electric pickup at the Louisville Assembly Plant [2] - The expected launch date for this vehicle is 2027 [2] Strategic Vision - Ford's CEO, Jim Farley, emphasized a radical approach to creating affordable vehicles that meet customer needs in design, innovation, flexibility, space, driving pleasure, and cost of ownership [2]