Ford to build EV pickup with a starting price of $30K in bid to catch China rivals

Ford plans to start rolling out its new family of affordable electric vehicles in 2027, including a midsize pickup truck with a target starting price of $30,000, the company said on Monday, as it aspires to the cost efficiency of Chinese rivals.The new midsize four-door pickup will be assembled at the automaker’s Louisville, Ky., plant. Ford is investing nearly $2 billion in the plant, which produces the Escape and Lincoln Corsair, retaining at least 2,200 jobs, it said in a statement.Chinese carmakers such ...