城市24小时 | 潮玩之都 离属于自己的“Labubu”还有多远？

Group 1: Core Insights - Dongguan plans to allocate 120 million yuan in industrial support funds to enhance the development of the trendy toy and animation industry through five key areas: industrial ecology, market expansion, content creation, animation industry, and element assurance [1] - The policy aims to support companies in improving original design capabilities, creating cultural landmarks related to trendy toys, developing "trendy toys + industrial tourism," and fostering top-quality original animation products [1][3] - Dongguan is actively encouraging global leading trendy toy and animation companies, well-known IPs, and platform giants to establish headquarters, regional centers, and R&D bases in the city, with a maximum subsidy of 5 million yuan [1] Group 2: Industry Landscape - Dongguan hosts over 4,000 toy manufacturing companies and nearly 1,500 upstream and downstream supporting enterprises, making it the largest toy export base in China [2] - According to the "2024 China Trendy Toy and Animation Industry Development Report," the trendy toy industry in China accounts for approximately 20% of the global market, with nearly 85% of trendy toy products produced in Dongguan [2] - Dongguan's trendy toy industry primarily focuses on OEM production, with the overall industry structure remaining in low value-added segments, contributing only 10% to 20% [2][3] Group 3: Future Directions - Dongguan is striving to extend its trendy toy industry towards the ends of the "smile curve," focusing on creative R&D and IP incubation [3] - The latest measures include specific initiatives to support the creation of top-quality original animation products, the establishment of a specialized fund for the trendy toy and animation industry, and enhanced talent cultivation and recruitment [3][4]