Ford's CEO just threw down the gauntlet at BYD and Tesla with its own $30K EV truck

Core Viewpoint - Ford is making a significant investment of an additional $2 billion in electric vehicles (EVs), bringing its total commitment to $5 billion, to compete against affordable Chinese EVs like BYD [1][2]. Investment and Production Plans - The investment will focus on overhauling the Louisville assembly line to produce a midsize EV truck with a starting price of $30,000, expected to launch in 2027 [1]. - This move is seen as essential for Ford to maintain competitiveness against emerging global players in the automotive industry [2]. Market Challenges and Strategy - Ford's CEO, Jim Farley, acknowledged the increasing competition from Chinese companies and tech firms entering the automotive space [2]. - The company has faced challenges in the EV market, reporting a loss of $2.2 billion in the first half of 2025 and a total of $12 billion over the last two and a half years [3]. Innovations in EV Design - The new midsize truck will feature a smaller battery, which is expected to enhance comfort and reduce overall vehicle costs while maintaining the same range as previous models [9]. - The truck will also include innovative features, such as the ability to power a house for six days, eliminating the need for a generator [10]. Historical Context - Farley described this investment as the company's "most radical change" since the Model T, aiming to out-innovate competitors through a reimagined assembly line [8].