Ford's CEO just threw down the gauntlet at BYD and Tesla with its own $30K EV truck

Ford CEO Jim Farley thinks his company has cracked how to beat China's affordable EVs. Farley announced on Monday that Ford is making an additional $2 billion investment in EVs by overhauling its Louisville assembly line, bringing the automaker's total commitments to $5 billion. Ford plans to use the retooled Kentucky line to produce a midsize EV truck with a starting price of $30,000 that will roll out in 2027. Ford has struggled in the EV market so far. It lost $2.2 billion in the first half of 2025 and $ ...