预定利率下调引发人身险产品批量停售

Core Viewpoint - The recent comprehensive reduction of the predetermined interest rates for life insurance products is leading to a wave of product discontinuations in the market, with companies proactively switching to lower-rate products to optimize their liabilities [1][2][3]. Group 1: Product Discontinuation - Many insurance products have been discontinued recently, with some experiencing "lightning" stoppages, such as a dividend-type life insurance with a guaranteed rate of 2.0% being pulled from the market within two hours of notification [2]. - Several insurance companies have announced the discontinuation of multiple products and adjustments to the maximum predetermined interest rates for new filings, with ordinary insurance products set at 2.0%, dividend products at 1.75%, and universal insurance products at 1.0% [2]. - The recent adjustments reflect a non-symmetrical reduction in predetermined interest rates, with ordinary and universal products down by 50 basis points and dividend products down by 25 basis points [2]. Group 2: Market Dynamics - The insurance market has shown a relatively calm atmosphere prior to the recent rate reductions, contrasting with previous instances where speculation around product discontinuation was rampant [3]. - Regulatory measures have been strictly enforced to control sales misguidance, contributing to a more rational consumer behavior and reducing the anxiety surrounding product discontinuation [3]. Group 3: Product Strategy - Insurance companies are actively promoting the transformation towards dividend insurance products, with many updating a significant number of their offerings to highlight the advantages of these products in the new interest rate environment [4]. - The predetermined interest rate for dividend products is strategically set lower than that of other types, enhancing their relative appeal, especially as the potential investment returns could exceed those of traditional products [4][5]. - The risk-sharing mechanism of dividend products helps alleviate the pressure of interest rate differentials for insurance companies, allowing for greater investment flexibility [5]. Group 4: Diversification Opportunities - While dividend insurance is currently favored, there is a call for product diversification to avoid excessive competition in a single market segment [5]. - Companies are encouraged to explore three areas for diversification: health insurance products that align with aging demographics, integration with the pension industry, and the development of specialized insurance products in collaboration with public resources [5].