Bed Bath & Beyond's iconic 20% coupon is back, but there is a catch

Core Insights - Bed Bath & Beyond has reintroduced its iconic 20% coupon, now under the new brand Bed Bath & Beyond Home, following the closure of its stores in 2023 [1][6] - The coupon can only be used once, cannot be combined with other offers, and is not applicable to past purchases [2] - The reopening coincides with the launch of the first Bed Bath & Beyond Home store in Nashville, Tennessee, under The Brand House Collective, which includes multiple retail brands [3][12] Company Developments - The reopening of physical stores marks Bed Bath & Beyond's return to brick-and-mortar retail after filing for Chapter 11 bankruptcy in 2023 [6][9] - Beyond Inc., previously known as Overstock.com, acquired Bed Bath & Beyond's intellectual property, including its brand name and domain rights [9] - Kirkland's Inc. has made a $25 million investment deal with Beyond, becoming the exclusive operator for new smaller format Bed Bath & Beyond locations [12][13] Customer Engagement - Customers are encouraged to bring in old coupons to the new store, and fresh coupons are distributed at the entrance [8] - The acceptance of Bed Bath & Beyond coupons at other retailers like Big Lots and The Container Store occurred during the company's bankruptcy phase [4][11]