微短剧剧组数量激增 横店影视城“横竖皆有戏”

Group 1 - The core viewpoint of the articles highlights the booming demand for micro-short dramas in China's film industry, particularly in Hengdian Film City, which has become a central hub for such productions [1][2][3] - Hengdian Film City has received over 2,300 micro-short drama crews in the first seven months of this year, surpassing the total for the entire year of 2024, indicating a significant increase in production activity [2][3] - The micro-short drama market in China has seen substantial growth, with market sizes increasing from 368 million yuan in 2021 to 37.39 billion yuan in 2023, and projected to reach 50.5 billion yuan in 2024, surpassing box office revenues for films [7][8] Group 2 - The supply of actors, especially extras, is currently insufficient to meet the demands of the rapidly increasing number of micro-short drama productions, leading to a competitive environment for talent acquisition [4][5][6] - Hengdian Film City has established a dedicated operation center for micro-short dramas to manage the influx of crews and coordinate resources effectively [3][5] - The quality of micro-short dramas is improving, with production costs rising from approximately 300,000 yuan to around 800,000 to 1.5 million yuan per episode, reflecting a trend towards higher production values [7][8]