“教育消费者” 最终会被市场教育

Core Viewpoint - The chairman of Baiguoyuan, Yu Huiyong, expressed a controversial stance on high fruit prices, suggesting that the company aims to "educate consumers" rather than cater to them, which has raised eyebrows given the company's high pricing strategy and recent negative publicity [1][2]. Group 1: Company Pricing Strategy - Baiguoyuan's fruit prices are significantly higher than market averages, with examples showing prices nearly double that of nearby competitors [1]. - The company has faced criticism for its pricing strategy, which lacks a corresponding quality or brand advantage compared to other premium products in the market [2]. Group 2: Financial Performance - Baiguoyuan reported a revenue of 10.273 billion yuan for 2024, a year-on-year decline of 9.8%, marking the first net loss in five years with a pre-tax loss of 391 million yuan [3]. - The number of retail stores decreased by nearly 1,000, reflecting a negative consumer response to the company's pricing and service approach [3]. Group 3: Consumer Sentiment - Consumer experiences highlight dissatisfaction with Baiguoyuan's pricing model, as illustrated by a notable incident where a customer was shocked by the high cost of a few fruits, leading to a loss of repeat business [3].