预定利率下调引发人身险产品批量停售 力推分红险产品转型

Core Viewpoint - The life insurance product guaranteed interest rate will be comprehensively lowered, leading to the suspension of many insurance products in the market [1][2]. Group 1: Product Suspension and Market Response - Many insurance products have been suspended recently, with some experiencing "lightning" suspensions, such as a dividend-type increasing endowment insurance with a guaranteed interest rate of 2.0% [2]. - Several insurance companies have announced the suspension of multiple products and adjusted the maximum guaranteed interest rates for new registered insurance products, with ordinary insurance products set at 2.0%, dividend products at 1.75%, and universal insurance products at 1.0% [2]. - The recent suspension of products has occurred with less market speculation compared to previous instances, indicating a more stable market environment [1][3]. Group 2: Impact on Insurance Companies - The reduction in guaranteed interest rates is expected to optimize the liability costs for insurance companies, which is beneficial for their long-term stable operations and provides more investment space for insurance funds [1]. - Insurance companies are proactively suspending high guaranteed interest rate products to avoid interest rate risk and to prevent misleading sales practices [3]. - The insurance product guaranteed interest rate is a key assumption for future investment returns, and its reduction typically leads to higher product prices or lower returns [3]. Group 3: Shift Towards Dividend Insurance Products - Insurance companies are pushing for a transformation towards dividend insurance products, with a focus on maintaining a competitive edge by lowering the guaranteed interest rates of these products less than other types [4]. - The current environment favors dividend insurance products, which can potentially offer higher returns compared to traditional fixed-rate products, especially if investment returns exceed 2.11% [4]. - The risk-sharing mechanism of dividend insurance products helps reduce the rigid costs for insurance companies and alleviates interest rate risk pressures [5]. Group 4: Need for Product Diversification - While dividend insurance is currently a mainstream product, there is a need to avoid product homogeneity and excessive competition in a single market segment [5]. - Insurance companies are encouraged to explore diversification in three areas: health insurance products that meet aging needs, integration with the pension industry, and developing specialized insurance products in collaboration with public resources [5].