第十五届中国国际动漫博览会闭幕，达成15.6亿元意向合作

Core Insights - The 15th China International Animation Expo concluded successfully, attracting nearly 100,000 attendees, including over 20,000 professional visitors, and generating a cooperation intention amount of 1.56 billion yuan [1][3][15] - The event showcased an innovative "professional exhibition + industrial town" model, enhancing the integration of exhibition resources with the Dongguan animation and toy industry cluster [3][15] - A total of 3 projects worth over 100 million yuan were signed during the expo, with 35 projects exceeding 10 million yuan in cooperation intentions [5][15] Exhibition Highlights - The expo featured a total sales volume of 180 million yuan, with significant online and offline sales activities [1][3] - The establishment of five centers, including an AI sampling center and a creative incubation center, supports a "4+365" operational system, promoting continuous industry engagement [3][15] - The event facilitated multiple international orders, particularly in areas such as toy AI technology and traditional cultural IP output [3][10] Major Collaborations - Key collaborations included a 1.08 billion yuan agreement between Russian Phoenix LLC and Dongguan's Kalami Toys, and a 1.2 billion yuan order secured by Manta Culture Creative Company [5][7] - The expo attracted over 100 international IP exhibitors from more than 40 countries, with Thailand as the guest country, promoting Southeast Asian toy industry cooperation [8][10] Economic Impact - The expo generated over 1 billion yuan in online sales through platforms like JD and Douyin, demonstrating the event's ability to convert interest into economic benefits [7][10] - Local businesses reported significant sales, with over 45 exhibitors achieving sales exceeding 500,000 yuan, showcasing the expo's impact on consumer markets [7][15] Future Prospects - The event is seen as a new starting point for the Chinese animation and toy industry towards globalization and high-quality development, supported by a 1.2 billion yuan industry subsidy policy [15] - The expo aims to continue fostering cultural exchange and promoting Chinese IPs globally, while also serving as a hub for international brands like Bandai and Disney to penetrate the Chinese market [15]