以“村＋企”“村＋宿”“村＋民”合作模式激活农文旅融合 直播带货点燃村民热情 问主播：镜头前紧张咋办

Core Viewpoint - The article highlights the innovative approaches taken by rural areas in Sichuan, particularly Qilong Village, to leverage digital platforms for agricultural and tourism development, thereby enhancing local economies and promoting rural revitalization [1][2][4]. Group 1: Digital Transformation in Agriculture - Qilong Village has established a media company, "Haoshi Media," with a shareholding structure of 42% for the village collective, 38% for university students, and 20% for villagers, aiming to promote local agricultural products and tourism through digital channels [2][3]. - The initial challenges faced by the media company included financial constraints, leading to a pivot from traditional promotional content to live-streaming sales, which proved successful with sales reaching 121,300 yuan in a single session [2][3]. Group 2: Community Engagement and Economic Growth - The combination of "village collective + villagers + university students" has fostered a collaborative environment for cultural dissemination and economic revitalization in Qilong Village [2][3]. - Local residents have shown increased interest in digital marketing, with some, like the deputy village head, adopting social media to promote their products, indicating a shift towards a "traditional + online" sales model [3]. Group 3: Tourism and Hospitality Development - Qilong Village has developed 13 unique homestays that attract visitors, enhancing the local tourism experience by integrating tea culture and agricultural activities [3][4]. - The village is implementing a "village + enterprise" and "village + homestay" model to optimize resource utilization and stimulate economic growth, including the establishment of a logistics service company to support homestay operations [3][4].