从观水到乐水，“水经济”创造新潮流——大城奋进·武汉新消费观察

Core Insights - Wuhan is transforming its night economy by leveraging its water resources, creating immersive experiences for both residents and tourists [5][12] - The city has developed various water-based activities and attractions, enhancing the overall consumer experience and driving economic growth [12][13] Group 1: Night Economy Development - The Yangtze River light show has evolved from a mere backdrop for photos to a key attraction for Wuhan's night economy [5] - The introduction of themed night cruises, such as the "Glory of the Yangtze" cruise, combines cultural tourism, performances, and dining, attracting families and tourists [5][12] - Wuhan has implemented measures to promote night economy, including the establishment of 10 premium night cruise routes, increasing the number of night cruise ships to 11 [5][12] Group 2: Water-Based Activities - The city is expanding its water economy beyond sightseeing to include sports and recreational activities, such as sailing and paddleboarding [12][13] - The number of youth sailing students has grown from fewer than 30 in 2019 to hundreds, with the establishment of multiple sailing clubs [12] - Paddleboarding has gained popularity, with a complete consumer chain forming around it, despite the cost of equipment being around 4,000 yuan [12] Group 3: Cultural and Recreational Experiences - Various cultural events, such as outdoor movie screenings and immersive theater experiences, are being held along the waterfront, enhancing the leisure options available to visitors [8][12] - The integration of cultural resources with water activities is aimed at providing deeper engagement for tourists, moving from passive observation to active participation [13] - Future plans include developing more water-related leisure projects and optimizing waterfront commercial areas to enhance the overall visitor experience [13]