赛事架起文化交流桥梁

Group 1 - The Chengdu Universiade serves as a platform for cultural exchange, showcasing the unique local culture and customs of the Sichuan region through various events and activities [1][2] - The event features mascots and medals that incorporate elements of Sichuan's heritage, such as the "Shu Bao" and "Jin Zai" mascots inspired by traditional Shu brocade, and the "Bamboo Light" medals adorned with cultural motifs [1] - Cultural interaction zones in the Universiade Village attract foreign athletes, allowing them to experience traditional Chinese arts and crafts, including calligraphy, martial arts, and traditional medicine [1][2] Group 2 - Chengdu is enhancing its consumer landscape by integrating cultural, commercial, and sports elements, as seen in local businesses adapting to the influx of international visitors [2] - The "Good Luck Market" near the Universiade Village showcases intangible cultural heritage crafts, attracting over 1,500 global athletes and promoting local cultural products [2] - The establishment of the Universiade Square in the World Horticultural Expo Park features nearly 50 local cultural projects, creating an immersive experience of Sichuan culture for visitors [2][3]