北京楼市新政首个周末：客户看房热情提升

Core Viewpoint - The new housing policy in Beijing has led to an immediate positive response in the real estate market, with increased enthusiasm from potential buyers and a rise in both new and second-hand home visits and transactions [1][2][4]. Market Response - Following the announcement of the new policy on August 8, there was a surge in inquiries from clients and homeowners eager to understand the implications for transactions and market trends [2]. - Data from the China Index Academy indicates that over 80% of new residential sales in Beijing from January to July occurred outside the Fifth Ring Road, highlighting this area as a key market segment [2]. - Online platforms like 58 Anjuke reported significant increases in housing search activity over the weekend following the policy change, with new home click rates rising by 14.1% and consultation rates increasing by 24.4% compared to the previous ten days [2]. Sales Activity - Real estate agents reported a notable increase in client viewings and consultations, with one agency in Tongzhou seeing a 20% rise in viewings and a 27% increase in inquiries during the first weekend after the policy change [3]. - Specific projects outside the Fifth Ring Road experienced substantial increases in visitor numbers and sales, such as the Xingyue Times project in Shunyi, which saw over 230 groups visit and 18 units sold, marking a doubling in sales [3]. Market Stability - Industry experts suggest that while the new policy has had a positive short-term impact, the overall market remains stable and requires time to fully respond to the changes [4]. - The policy aims to "reduce inventory and stabilize expectations," with a focus on activating the market in the short term while relying on broader economic improvements for long-term stability [4]. - The market has been through a series of policy changes since last year, and the current adjustments primarily affect buyers looking for additional properties, leading to an increase in second-hand listings [4]. Future Outlook - Analysts believe that the new policy signals a shift in market expectations and is likely to accelerate housing demand, although it does not open up opportunities for external buyers [5]. - The first weekend's performance in terms of new and second-hand home registrations was stable, with expectations for increased market activity as time progresses [5].