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折价约30%,深圳知名商场皇庭广场30亿元起拍

Core Viewpoint - The auction of the Shenzhen Huangting Plaza, a significant asset of Huangting International, is set for September 9-10, 2025, with a starting price of 3.053 billion yuan, reflecting a nearly 30% discount from its assessed value of 4.361 billion yuan [1][3]. Group 1: Financial Implications - Huangting Plaza accounts for 71.57% of the company's total assets and 56.03% of its projected revenue for 2024 [1]. - The property has outstanding management fees of approximately 16.3187 million yuan and utility fees of about 7.4006 million yuan, totaling around 23.72 million yuan in additional costs for potential buyers [3]. - As of March 2023, Huangting International reported total assets of 8.008 billion yuan and total liabilities of 7.777 billion yuan, resulting in a debt ratio of 97.12% [7]. Group 2: Historical Context - The financial troubles of Huangting International began with a key financing deal in 2016, where a subsidiary borrowed 3 billion yuan against the property, intended for project expansion. However, due to a downturn in the real estate sector, the company faced liquidity issues, leading to a loan default in 2021 [6]. - Previous attempts to sell the 100% stake in the subsidiary at prices ranging from 7.493 billion yuan to 5.62 billion yuan failed due to complex debts and restricted ownership [7]. Group 3: Market Perception and Future Outlook - The market exhibits a general aversion to high-debt assets, which may affect the project's high-end positioning [9]. - Experts suggest that potential buyers must have strong financial capabilities, as the property has a land use term expiring in 2042 and visible operational gaps [8]. - The property is seen as having competitive advantages due to its prime location and large area, but buyers must also consider the additional costs and the need for effective management to realize long-term investment value [10].