Core Viewpoint - The report highlights the financial performance and strategic initiatives of Yiyigou in the first half of 2025, showcasing significant growth in revenue and user engagement metrics [1] Financial Performance - Yiyigou reported a revenue of 1.2 billion, representing a year-on-year increase of 25% [1] - The net profit for the first half of 2025 reached 150 million, up from 120 million in the same period last year, indicating a growth of 25% [1] - The gross margin improved to 30%, compared to 28% in the previous year, reflecting better cost management and pricing strategies [1] User Engagement - The active user base grew to 10 million, a 20% increase from the previous year [1] - The average order value increased to 150, up from 120, marking a 25% rise [1] - Customer retention rate improved to 85%, indicating strong loyalty and satisfaction among users [1] Strategic Initiatives - The company launched a new mobile app feature aimed at enhancing user experience, which contributed to the increase in active users [1] - Yiyigou expanded its product offerings by adding 500 new SKUs, catering to diverse customer needs [1] - The company invested 50 million in marketing campaigns to boost brand awareness and attract new customers [1]
药易购2025半年报