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媒体+东西协作双向奔赴,新会陈皮宁明星油藤联创“四个共享”
Nan Fang Nong Cun Bao·2025-08-12 01:32

Core Viewpoint - The collaboration between Xinhui and Ningming, focusing on the integration of Chenpi and Xingyouteng industries, aims to create a significant health industry cluster, leveraging media to enhance market visibility and consumer awareness [1][126][137]. Group 1: Industry Collaboration - The partnership between Xinhui and Ningming has been ongoing for eight years, emphasizing mutual benefits and resource sharing across various sectors including labor, industry, education, and culture [10][11][68]. - The "Four Sharing" mechanism has been established, focusing on research and development, manufacturing, sales, and warehousing to enhance the health industry [12][62][67]. - The Xingyouteng industry is projected to reach a market value of over 100 billion yuan, with specific targets for beverage, skincare, and health products [119][120]. Group 2: Product Development and Market Expansion - The launch of Chenpi Xingyouteng products in major markets like Guangzhou has attracted significant consumer interest, showcasing the potential of these health products [5][9][125]. - The establishment of the Ningming Liguang Biotech Company has initiated the production of integrated health products, including various teas and health supplements [55][112]. - The collaboration aims to create a closed-loop industry chain from planting to processing and sales, enhancing efficiency and market reach [38][117]. Group 3: Media Empowerment - The "Media+" initiative has been instrumental in promoting the Xingyouteng industry, facilitating connections between producers and consumers, and enhancing brand visibility [69][80][126]. - Media efforts have included organizing promotional events and leveraging social media to create consumer engagement and awareness about the health benefits of Xingyouteng [87][93][100]. - The collaboration with media has helped bridge the gap between rural production and urban markets, fostering a more integrated approach to industry promotion [16][78][126].