烧掉上亿狂跌86%的《解限机》，栽在上宣错位和匹配灾难？

Core Viewpoint - The gaming market is currently vibrant, with various new releases and discussions, but the performance of the mech game "Limitless Mech" has raised concerns about its marketing strategy and player retention [1][3]. Group 1: Game Performance - "Limitless Mech" had a peak online player count of 131,000 at launch, but this number dropped to nearly 10,000 within a month, indicating a significant player loss [3][5]. - The game's core gameplay is considered to be of "passing quality," which does not sufficiently engage players, leading to a lack of positive word-of-mouth [10][22]. Group 2: Marketing Strategy - The marketing strategy for "Limitless Mech" was misaligned, failing to identify the target audience and effective channels, resulting in poor visibility in the domestic market [7][8]. - The game attempted to leverage international marketing tactics, such as collaborations with popular streamers, but this did not translate into domestic player engagement [6][7]. Group 3: Player Experience - The game features a complex interface and unclear new player guidance, which has contributed to a frustrating experience for newcomers [13][14][17]. - Core gameplay modes focus heavily on combat, which may not appeal to a broader audience, particularly those who are not combat enthusiasts [15][20]. Group 4: Development Insights - The game is seen as a personal project for its producer, Guo Weiwei, who has a strong passion for mech games, but this focus may not align with the current market demands [25][27]. - The development process has been lengthy, spanning over ten years, and has faced multiple setbacks, raising questions about the effectiveness of the production approach [22][28].