上海书香盛宴明开启 “双主场”探营看门道 今年推出上展中心、书城福州路店“双主场” 上展中心将在户外开设“阅界夜市”

Core Points - The 2025 Shanghai Book Fair and "Book Fragrance China" Shanghai Week will commence tomorrow, featuring a dual venue setup with the Shanghai Exhibition Center and Shanghai Book City, including the introduction of the "Reading Night Market" outdoors [1][12] - This year's fair emphasizes a more immersive experience with a focus on cultural creativity and a variety of new activities [5][6] Venue and Setup - The Shanghai Exhibition Center will host the main events, maintaining a familiar layout for returning visitors, while also introducing new features such as the "Reading Night Market" [7][12] - Shanghai Book City will present a "vertical" exhibition space with themed areas across its seven floors, offering discounts on approximately 40,000 titles [11] Exhibitor Highlights - The "Old Books, New Knowledge" national invitation exhibition will showcase unique old bookstores from various cities, enhancing the diversity of offerings [3] - The "Yangtze River Delta Brand Physical Bookstore Exhibition Area" will feature local bookstores, allowing visitors to collect unique stamps from participating stores [4] Cultural and Creative Focus - The fair will highlight cultural and creative products, with various publishers showcasing innovative items designed to engage younger audiences [6] - Notable exhibits include themed displays from the Central Compilation and Translation Press and Shanghai Translation Publishing House, focusing on making theoretical works more accessible [6] Discounts and Promotions - The fair is expected to be the most cost-effective edition yet, with various discounts and promotional activities, including the introduction of "Reading Coupons" available on popular platforms [9] - Special offers include a shipping service for purchases over 300 yuan and discounts for purchases over 200 yuan [9] Visitor Experience - The event will feature over 50 activities, including lectures and sharing sessions, across different floors of the Shanghai Book City [11] - Accessibility services will be provided for elderly and disabled visitors, ensuring a welcoming environment for all attendees [12]