宗馥莉“背水一战”？被指砍掉部分经销商，娃哈哈：动态优化

Core Viewpoint - Wahaha is undergoing significant changes in its distribution strategy by eliminating distributors with annual sales below 3 million yuan while simultaneously expanding production capacity, indicating a strategic shift to optimize operational efficiency and focus on larger distributors [1][4][5]. Group 1: Distributor Strategy - Wahaha is reportedly cutting ties with distributors that generate less than 3 million yuan in annual sales, which has led to some controversy among its distributor network [1][2]. - The company claims that the changes in its distributor network are part of a "dynamic optimization" strategy rather than targeting specific clients [1][4]. - Distributors with lower sales contribute limited value but consume substantial management resources, leading to a focus on more productive partnerships [2][4]. Group 2: Production Expansion - Wahaha is accelerating its production capacity with the recent approval of a new beverage production base in Xi'an, involving a total investment of 1 billion yuan [6]. - The new facility will include multiple production lines for various beverages and is part of a broader strategy to enhance operational efficiency [6][7]. - The company has also been closing several non-core factories, raising concerns about a potential shift away from the traditional Wahaha brand [8]. Group 3: Leadership and Strategic Intent - The actions taken by the company, including the distributor cuts and production expansion, are seen as efforts by Zong Fuli to assert control over the entire value chain of Wahaha [5][8]. - The ongoing family inheritance dispute may further influence the strategic direction of the company as Zong Fuli seeks to solidify her position [8].