Core Points - The article highlights the importance of personalized financial services, particularly for vulnerable populations such as the elderly [1][2] - It showcases a specific instance where a customer manager from CCB Zibo Botanical Garden Branch provided home service to an elderly woman with mobility issues, demonstrating empathy and understanding [1][2] Summary by Sections Customer Service - A customer manager visited an elderly woman at her home to assist her with banking services after her card was locked due to incorrect password entries [1] - The manager made adjustments to the service process to accommodate the elderly woman's physical limitations, such as using a larger screen font and guiding her through the signature process [1] Financial Accessibility - The article emphasizes the need for financial services to reach individuals in need, rather than just being available at bank counters [2] - The customer manager also helped the elderly woman pay her utility bills using mobile banking, further enhancing her access to essential services [1] Emotional Impact - The elderly woman's expression of gratitude signifies the emotional connection and trust built through personalized service [2] - The article concludes that true financial service should resonate with the human experience, highlighting the warmth and care provided by CCB Zibo Botanical Garden Branch [2]
建行淄博植物园支行：金融服务上门，温暖直达人心