Qi Lu Wan Bao·2025-08-12 02:05Core Viewpoint - The launch of the all-new Tank 500 marks a significant advancement in the luxury off-road SUV segment, emphasizing intelligent features and luxury design inspired by traditional Chinese architecture [5][20]. Pricing and Promotions - The all-new Tank 500 is available for pre-sale with two versions: the Hi4-T at a price of 360,000 yuan and the Hi4-Z at 388,800 yuan [1]. - During the pre-sale period, customers can enjoy up to 43,000 yuan in promotional gifts, including discounts on deposits and various value-added services [3][4]. Product Features - The Tank 500 is equipped with advanced features such as a 17.3-inch rear entertainment screen, a dual-use refrigerator, and a comprehensive intelligent driving assistance system [1][6]. - The vehicle incorporates the Coffee Pilot Ultra+Coffee OS 3, enabling full-link intelligent driving from parking to driving, addressing common pain points in traditional smart driving systems [8][20]. Market Positioning - The Tank brand has successfully transformed the perception of off-road vehicles in China, making them more accessible and appealing to a broader audience [11][13]. - The brand has captured a significant share of the Chinese off-road market, with over 700,000 users benefiting from high-quality and high-performance vehicles [13][20]. Technological Innovation - The company has invested over 20 billion yuan in developing the Tank platform, offering a range of models from compact to large SUVs, and various powertrains including gasoline, diesel, and new energy options [14][16]. - The Tank 500 features a unique 3.0T V6 engine and advanced transmission systems, breaking through foreign technology barriers in the high-end power sector [16]. Community and Culture - The Tank brand fosters a strong community among off-road enthusiasts through events and user engagement initiatives, promoting a culture of customization and adventure [17][18]. - The brand's global presence has expanded, with vehicles being used in various countries for both governmental and personal purposes, showcasing the brand's versatility and appeal [20].