Core Insights - The article discusses the collaboration between the agricultural sector and e-commerce, particularly focusing on the "Daxiajiang" region's efforts to enhance food safety and promote rural prosperity through live-streaming sales [1][2] - The initiative aims to integrate resources and improve the food industry chain, while also enhancing public service facilities in rural areas to achieve common prosperity [1] Group 1: Agricultural Development - The "Daxiajiang" rural revitalization union has been established to leverage ecological advantages and develop collective economies, showcasing a successful model of regional shared prosperity [2] - The region's unique ecological environment and rich agricultural products provide a strong foundation for the development of live-streaming e-commerce [2] Group 2: E-commerce and Live-streaming - The learning visit to the "Jiangnan Uncle" live-streaming base aimed to adopt successful content-driven and supply chain-driven models for promoting agricultural products [2] - Participants emphasized the importance of authenticity in content creation, highlighting that storytelling is crucial for engaging consumers [2] Group 3: Collaboration and Future Plans - Initial cooperation intentions were established between enterprises from Chun'an and Lin'an, aiming to expand sales channels for Chun'an's quality agricultural products through Lin'an's established live-streaming platforms [2] - Plans include regular exchanges and joint training sessions between hosts from both regions to share experiences and resources, enhancing the "Food Safety and Common Prosperity" initiative [2]
淳安“大下姜”主播集体“充电”赋能“食安共富”
Hang Zhou Ri Bao·2025-08-12 02:29