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中国游戏产业:活力强劲的数字经济
Xiao Fei Ri Bao Wang·2025-08-12 02:34

Group 1 - The Chinese gaming market achieved a sales revenue of 168 billion yuan in the first half of the year, representing a year-on-year growth of 14.08%, with a user base of 679 million, showing a steady increase of 0.72% [1] - Self-developed games in the domestic market saw nearly a 20% increase in sales revenue, while overseas revenue exceeded 9.5 billion USD, indicating a strong performance in international markets [1][2] - The gaming industry has evolved into a significant part of China's digital economy, contributing to employment, consumption, and exports, with hundreds of thousands of high-tech jobs created in game content development, operation, and distribution [1] Group 2 - The international success of self-developed games has shifted from low-cost re-skins to high-quality original content, enhancing China's influence in the global market [2] - Notable titles like "Genshin Impact" and "Honkai: Star Rail" have consistently ranked high in the App Store across multiple overseas markets, showcasing advancements in artistic style, narrative ability, and operational systems [2] - The gaming industry exemplifies the transformation of digital technology into market products, driving the maturation of new technologies such as AI, cloud computing, and virtual reality [2] Group 3 - Leading companies like miHoYo and Tencent are implementing strategies that integrate technology and culture, moving beyond reliance on blockbuster products to explore deeper and broader development paths [3] - The gaming industry represents not only a robust entertainment sector but also a convergence of cultural confidence and technological self-reliance, contributing to national soft power and economic transformation [3]