Core Insights - Baidu leads the domestic AI search industry with 322 million monthly active users, as reported by QuestMobile [2] - The company announced a significant upgrade to its search intelligence framework, integrating multi-modal tools like AI writing and problem-solving capabilities [2][3] - The shift in product presentation, featuring younger product managers, reflects a broader organizational restructuring aimed at enhancing transparency and user engagement [2][4][7] Product Development and Communication - Baidu's recent product launch emphasized a new communication approach, where product managers articulate the logic behind AI-generated content directly to users [4][5] - The team focused on three main narrative pillars: the logic of generated search, fact-checking mechanisms, and AI tool integration capabilities [5] - A collaborative environment was fostered, allowing for user feedback to be incorporated into product iterations, moving away from a closed development model [6] Industry Trends - Other tech companies like ByteDance and Alibaba are also shifting towards younger representatives for AI product presentations, indicating a trend in the industry [3][8] - The communication styles of various companies differ, with some emphasizing technical details while others focus on strategic narratives [8][10] - The choice of spokespersons reflects deeper organizational values regarding transparency, power distribution, and user relationships in the AI product landscape [11]
百度换人讲故事