淘宝闪购：66个非餐品牌月成交破千万

Core Insights - Taobao Flash Sales has seen significant growth, with 395 non-food brands surpassing 1 million in monthly transactions and 66 brands exceeding 10 million [1] - Major brands such as Apple, Xiaomi, Watsons, Decathlon, MO&Co, and Miniso have reported increased sales through Taobao Flash Sales [1] Brand Performance - Over 3,000 Apple authorized stores, more than 3,800 Watsons stores, 4,500 Miniso stores, and 7,000 Xiaomi stores are now connected to Taobao Flash Sales [1] - Xiaomi's daily orders on Taobao Flash Sales have increased fourfold since May, with significant growth in categories like smartwatches, computer hardware, and home appliances [1] Store Performance - More than half of Miniso's stores connected to Taobao Flash Sales saw sales double in July, with over 1,000 stores experiencing a twofold increase in transactions [1] - New customer acquisition for Miniso reached 78%, with notable growth in cities like Chongqing, Foshan, Dongguan, Zhuhai, Shenyang, and Changchun [1] Market Expansion - The number of new brands joining Taobao Flash Sales increased by 110% in July, with over 12,000 new non-food brand stores launched [1] - In August, several fast-moving consumer goods brands, including Unilever, beauty brand Naturals, clothing brand Gujin, and baby brands YeeHoO and Ginoo, opened stores on the platform [1]