Mei Ri Jing Ji Xin Wen·2025-08-12 04:33Core Viewpoint - The competitive landscape in the electric vehicle (EV) industry is intensifying, and Li Auto's commitment to prioritizing user value has garnered attention. The company has made significant adjustments to its newly launched i8 model, consolidating configurations and enhancing standard features to improve cost-effectiveness [10][11]. Group 1: Product Adjustments - Li Auto has unified the i8 model to a single version, eliminating the Pro, Max, and Ultra variants, aligning it with the value definition of the Li ONE [10]. - The i8 Max is now priced at 339,800 yuan, with high-demand features such as a refrigerator and advanced driver assistance systems included as standard [6][10]. - The i8 features a 97.8 kWh battery with a range of 720 kilometers, dual-motor all-wheel drive, and a 0-100 km/h acceleration time of 4.5 seconds [9][11]. Group 2: Market Positioning - The adjustments to the i8 are expected to solidify Li Auto's position as a market leader in the 300,000 to 400,000 yuan segment, where competition is less fierce compared to the sub-300,000 yuan market dominated by Tesla's Model Y [11][12]. - The i8's configuration strategy aims to eliminate decision-making barriers for consumers, offering a high-end experience at a competitive price point [11][12]. Group 3: User-Centric Approach - Li Auto's rapid response to user feedback, with 98% of initial i8 pre-order customers opting for higher configurations, demonstrates the company's commitment to listening to consumer needs [16]. - The company's ability to make swift adjustments within a week contrasts sharply with traditional automakers, which often face lengthy approval processes [17]. - This user-focused strategy not only enhances customer satisfaction but also positions Li Auto favorably for future product launches, such as the upcoming i6 model [17][12].