Group 1 - The core viewpoint of the articles highlights the booming demand for micro-short dramas in China's film industry, particularly in Hengdian Film City, which remains a central hub for production despite the emergence of new filming bases [2][7][8] - Hengdian Film City has received over 2,300 micro-short drama crews in the first seven months of this year, surpassing the total for the entire year of 2024, indicating a significant increase in production activity [2][3] - The micro-short drama market in China has seen substantial growth, with market sizes increasing from 368 million yuan in 2021 to 505 billion yuan in 2024, surpassing box office revenues for films for the first time [7][8] Group 2 - The production quality of micro-short dramas is improving, with increased investment per production, rising from approximately 300,000 yuan to around 800,000 to 1.5 million yuan, reflecting a trend towards higher quality content [7][8] - There is a shortage of actors, particularly skilled ones, in Hengdian, leading to efforts by the local actors' guild to recruit more talent and manage the supply for the increasing number of productions [4][5][6] - The establishment of a dedicated vertical drama operation center in Hengdian aims to coordinate the influx of micro-short drama crews, managing logistics and scene arrangements to meet the high demand [3][5]
2300个短剧剧组涌入横店,演员“供不应求”
Zheng Quan Shi Bao·2025-08-12 05:06