河南鲁山：把文旅产业培育成支柱产业

Core Viewpoint - The article highlights the development strategy of Lushan County in Henan Province, focusing on integrating cultural tourism with local natural resources to enhance the quality of the tourism industry [1][2][3] Group 1: Tourism Development Strategy - Lushan County aims to become a "cultural strong county" and "tourism strong county" by implementing the "two core brands, three stories, and four actions" strategy to upgrade its tourism industry [1] - The county has identified 6,004 tourism units, leveraging its rich historical and cultural heritage along with unique natural landscapes [1] Group 2: Targeted Consumer Segments - For the elderly demographic, Lushan County is developing a "Lushan Journey: Auspicious Healing" brand, offering five therapeutic systems including hot springs and forest parks [2] - The county is also focusing on attracting younger consumers by organizing various sports and entertainment events, such as car rallies and water sports, and creating vibrant night-time activities [2] Group 3: Cultural Storytelling - Lushan County is deepening its cultural resources by promoting three major cultural stories, including Mozi culture, the Cowherd and Weaver Girl legend, and flower porcelain culture, through various creative and interactive initiatives [3] - The county plans to establish heritage bases and experience parks to revitalize traditional crafts and engage visitors in cultural experiences [3] Group 4: Implementation Actions - The county is executing four major actions: upgrading scenic spots, extending the tourism industry chain, enhancing management and services, and promoting public awareness [3] - Local authorities are committed to providing substantial support through policies related to land use, financing, and taxation to ensure the tourism industry becomes a pillar of the local economy [3]