CHACHA FOOD CO.,LTD(SZ:002557) Zhong Guo Zhi Liang Xin Wen Wang·2025-08-12 05:33Core Insights - The article highlights the transformation of the snack food industry in China, particularly focusing on the shift from traditional snack suppliers to diversified health-oriented snack solution providers [1][2][8] - Qiaqia Food Co., Ltd. has launched five strategic innovative products aimed at meeting the evolving consumer demand for healthier and functional snacks [2][3] Product Innovation - Qiaqia introduced five new products: "Mountain Fresh" sunflower seeds, "All-Nut Power" series, "Konjac Princess" konjac layered dish, "Crispy Bear" fresh-cut potato strips, and sunflower seed ice cream, which are designed to meet the core consumer demand for both taste and nutrition [2][4] - The company emphasizes a consumer-centric approach in its innovation strategy, evolving from "eating well" to "eating healthily" [3][8] Technological Integration - Qiaqia employs modern food technology to enhance the health value of its products, integrating traditional Eastern dietary wisdom with contemporary nutritional science [4][5] - The company has established a global sourcing system and an ecological selection standard to ensure high-quality raw materials, covering the entire supply chain from planting to production [4] Nutritional Focus - The products are tailored to different consumer groups, such as children and fitness enthusiasts, with specific nutritional profiles and cooking methods that retain essential vitamins and minerals [5][6] - For instance, the "Crispy Bear" potato strips utilize a vacuum low-temperature dehydration process to preserve over 90% of natural vitamin C [5] Brand Evolution - Qiaqia aims to elevate its brand from merely satisfying functional needs to creating emotional resonance and cultural value [6][8] - The company’s product range now spans various categories, catering to diverse consumer needs across different scenarios and demographics, thus establishing a comprehensive health snack solution [7] Market Positioning - Qiaqia's strategic innovations position it as a leader in the health snack market, responding to the growing consumer preference for healthier options while maintaining taste [2][8] - The company’s commitment to innovation and quality has enabled it to transition from a local brand to a national benchmark in the snack food industry [8]