SZAP(SZ:000061) Xin Hua Wang·2025-08-12 05:40Core Viewpoint - The article discusses a new implementation plan jointly issued by ten government departments in China to promote agricultural product consumption, focusing on optimizing supply, innovating circulation, and activating market demand to adapt to new consumption trends and characteristics [1][3]. Group 1: Optimizing Supply - The plan emphasizes the need to optimize the supply of green and high-quality agricultural products, responding to the growing consumer demand for branded products and functional foods [4]. - Since the beginning of the 14th Five-Year Plan, 36,000 new certifications for green, organic, and geographical indication products have been issued, a 70% increase compared to the end of the 13th Five-Year Plan [4]. - The annual total supply of green and high-quality agricultural products exceeds 200 million tons, with a projected sales revenue of 609.78 billion yuan for green food in 2024 [4]. Group 2: Enhancing Food Industry - The food industry is encouraged to accelerate the application of biotechnology, create specialty food industry clusters, and expand food consumption to improve the alignment of supply and demand [5]. - There is a shift in consumer demand from merely filling stomachs to seeking quality and health, prompting initiatives to promote healthy dietary habits [5]. Group 3: Diversifying Consumption Scenarios - The plan aims to enrich agricultural product consumption scenarios, encouraging activities like live-streaming and experiential marketing to enhance consumer engagement [6]. - The government will support various promotional activities to increase the visibility and accessibility of high-quality agricultural products in urban areas [6]. Group 4: Rural Tourism Development - The development of rural leisure tourism is highlighted as a means to activate rural resources and broaden income channels for farmers, with projected revenue of nearly 900 billion yuan in 2024 [7]. - The government plans to integrate agriculture with culture, tourism, and education to create new consumption experiences and promote local products [7]. Group 5: Improving Consumption Infrastructure - The construction of agricultural product logistics systems is being accelerated, with nearly 20 million cubic meters of cold chain facilities expected to be built by the end of 2024 [8]. - The focus is on enhancing cold chain logistics at the production level, with an additional storage capacity of over 98 million cubic meters planned [8]. Group 6: Implementation and Collaboration - The article emphasizes the importance of effective implementation and collaboration among various departments and local authorities to successfully promote agricultural product consumption [9].