Core Insights - The Chinese gaming market achieved actual sales revenue of 168 billion yuan in the first half of 2025, marking a year-on-year growth of 14.08% and setting a new record [1] - The number of gaming users in China has reached approximately 679 million [1] - The actual sales revenue of domestically developed games in overseas markets reached 9.501 billion USD, with a year-on-year increase of 11.07% [1] Industry Growth Factors - The report identifies five key factors contributing to the high growth of the Chinese gaming industry: increased policy support, technological innovation and intelligent upgrades, continuous industry scale growth, cross-industry empowerment activating consumer potential, and ongoing talent cultivation and research ecosystem optimization [1] - The gaming industry in China is expected to maintain its upward trend in the second half of the year, with several major new products set to launch [1] Global Market Presence - The overseas actual sales revenue of domestically developed mobile games exceeded 9.5 billion USD in the first half of 2025, reflecting a year-on-year growth of over 11% [1] - The United States is the largest market for Chinese games abroad, accounting for 31.96% of sales, followed by Japan and South Korea, with Germany, the UK, and France also being significant markets in Europe [1] Cultural and Economic Significance - The gaming industry is recognized not only as a form of entertainment but also as an important application of technological innovation, a carrier of traditional Chinese culture, a pathway for cultural export, and a vital component of the digital economy [2] - The Chinese gaming industry is gaining high recognition on the global stage due to its rich cultural heritage and continuous technological advancements [2]
五大因素激发游戏经济活力 上半年中国游戏市场实际销售收入1680亿元
Xin Hua Wang·2025-08-12 05:40