河南济源示范区开展知产保护行动优化酒类市场环境

Core Viewpoint - The article highlights a recent joint enforcement action in the Jiyuan Demonstration Zone of Henan Province aimed at protecting intellectual property rights in the liquor market, specifically targeting counterfeit products and illegal production practices [1][2]. Group 1: Enforcement Actions - The enforcement action has resulted in the investigation of 15 infringement cases and the seizure of counterfeit products from well-known brands such as Fenjiu, Wuliangye, and Guojiao 1573, effectively purifying the liquor consumption environment [1]. - The action employs a dual approach of "online investigation + offline inspection" to comprehensively monitor supermarkets, tobacco shops, restaurants, and e-commerce platforms [1]. - Key illegal activities targeted include trademark infringement, counterfeit branding, and the production of substandard liquor, with measures taken to disrupt the supply chain and prevent counterfeit goods from entering the market [1]. Group 2: Collaborative Regulatory Framework - A multi-departmental collaborative regulatory network has been established, involving market regulation, public security, and intellectual property departments to create a closed-loop system of enforcement, investigation, and identification [2]. - The Jiyuan Demonstration Zone utilizes big data monitoring, public reporting, and corporate rights protection channels to enhance the precision of enforcement actions [2]. - Partnerships with well-known liquor companies have been formed to improve the efficiency of infringement identification and provide robust technical support for case investigations [2]. Group 3: Public Awareness and Long-term Strategy - Alongside strict enforcement, the Jiyuan Demonstration Zone promotes legal awareness and social governance through media exposure of typical cases, intellectual property training, and distribution of rights protection manuals [2]. - The establishment of a reporting hotline (12315) encourages public participation in supervision, fostering a collaborative environment for intellectual property protection involving corporate self-discipline, departmental regulation, and social oversight [2]. - The market regulation authority plans to maintain a high-pressure stance against liquor infringement, improve long-term regulatory mechanisms, and promote integrity in business operations through rigorous enforcement, strong oversight, and extensive public awareness campaigns [2].