2025“吃货季”食品提质扩需工作启动

Core Viewpoint - The Ministry of Industry and Information Technology, the Ministry of Commerce, and the State Administration for Market Regulation have launched the 2025 "Foodie Season" initiative to enhance food quality and expand domestic demand, aiming to build a modern food industry system from June to December this year [1]. Group 1: Initiative Overview - The initiative is themed "Digital Upgrade, Characteristic Innovation, and Integrated Development," focusing on the integration of food industry with digital technology, catering, and leisure sectors to create new products, scenarios, and hotspots in food consumption [1]. - The program aims to stimulate market vitality and consumer potential through a series of supply chain connection activities and the deep integration of new information technologies with the food industry [1]. Group 2: Implementation Strategies - The initiative encourages leading e-commerce platforms, social media, and trade circulation enterprises to utilize smart technologies for personalized food recommendations to consumers [1]. - It promotes a seamless shopping experience by integrating online platforms with offline stores [1]. - Food production and sales companies are encouraged to transform production lines and facilities into immersive interactive experience spaces, and to collaborate deeply with cultural and tourism enterprises to explore local food culture and historical stories [1]. Group 3: Digital Transformation and Quality Control - The initiative emphasizes the digital transformation of food production and sales enterprises, establishing strict quality control systems [1]. - It encourages practices such as "Transparent Kitchens and AI Inspections" to enhance food safety and quality [1].