招聘方式加速视频化、场景化、即时化——直播带岗赋能就业服务升级

Core Insights - The global online recruitment industry is expected to grow at a compound annual growth rate of 15% over the next decade, highlighting the urgent need for digital transformation in job recruitment [1] - Live-streaming job recruitment has emerged as a typical scenario for digital empowerment in employment, addressing the pain points faced by blue-collar workers in job searching [1][2] - The introduction of live-streaming recruitment has effectively alleviated the "7-day turnover rate" issue and improved recruitment efficiency while reducing overall hiring costs for manufacturing companies [1][3] Group 1 - The live-streaming recruitment model targets the challenges faced by blue-collar workers, such as low matching efficiency and high recruitment costs [1] - The success of live-streaming recruitment on platforms like Kuaishou has led to significant engagement, with 21,800 live recruitment sessions and over 42,500 recruitment short videos published, accumulating 540 million views [2] - The recruitment industry is undergoing a transformation driven by the integration of industrial upgrading and digital economy, leading to a shift towards video-based, scenario-based, and instant recruitment methods [2] Group 2 - Live-streaming recruitment is becoming a driving force for change in the employment and employment intermediary market, enhancing information dissemination and providing a comprehensive view of work environments for job seekers [3] - The introduction of the new occupation "live recruitment host" by the Ministry of Human Resources and Social Security signifies the formalization of the live-streaming recruitment industry [3] - Future developments in live-streaming recruitment should incorporate advanced technologies such as artificial intelligence, big data, and cloud computing to enhance the intelligence level of recruitment services [3]