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2000亿宠物食品赛道 本土企业也想分杯羹
Xin Hua Wang·2025-08-12 05:48

Core Insights - The pet economy in China continues to grow, with a significant increase in spending on pet-related products and services, particularly among younger consumers [2][3][4] Industry Overview - In 2022, the urban pet consumption market in China reached 2,706 billion yuan, growing by 8.7% compared to 2021, although this was a significant decrease from the previous year's growth of 21.2% [2] - The pet food market is a key segment within the pet economy, with the market size expected to reach 1,900 billion yuan by 2023 and approximately 2,417 billion yuan by 2025 [2] Market Dynamics - The competition in the pet food sector is intensifying, with domestic brands rapidly gaining market share against established foreign brands [5][6] - The market share of imported pet food brands was 59% in 2022, while domestic brands accounted for 41%, indicating a narrowing gap [5] Company Performance - Companies like NetEase Yanxuan have reported significant sales growth, with annual growth rates exceeding 100% in recent years [3] - Guobao Pet Food Group recently went public, with its stock price surging by 95% on its debut, reflecting strong investor interest in the pet food sector [6] Challenges and Competition - The pet food industry is becoming increasingly competitive, with issues such as product homogenization emerging as significant challenges [7] - Traditional domestic brands face difficulties transitioning from OEM (original equipment manufacturer) roles to establishing their own brands in a crowded market [7]