Core Viewpoint - The jewelry market is experiencing a shift with rising gold prices and declining diamond prices, leading to a significant impact on industry dynamics and company performance [1][5]. Group 1: Gold Market Performance - Gold prices have increased by nearly 30% over the past year, attracting a high volume of consumers in gold jewelry stores, particularly in Shenzhen [2]. - Companies primarily engaged in gold business have reported growth in revenue and net profit, with over 70% of these companies seeing net profit growth exceeding 20% [6]. Group 2: Diamond Market Challenges - The diamond market is facing a downturn, with retail prices for diamonds dropping approximately 10% over the past year, leading to a significant decline in consumer interest [2][4]. - Companies focused on diamond sales, such as Di'A and *ST Aidi, have reported substantial revenue declines, with Di'A's revenue dropping by 40.45% and net profit down by 90.77% in the first half of 2023 [6][7]. - The introduction of lab-grown diamonds has further pressured the natural diamond market, with lab-grown diamonds capturing nearly 50% of the market share as of July 2023 [4]. Group 3: Consumer Behavior and Preferences - Young consumers are increasingly favoring gold over diamonds due to perceptions of gold as a more stable investment and easier to liquidate [2][3]. - The disparity in consumer interest is evident, with gold jewelry stores experiencing high foot traffic while diamond stores see significantly fewer customers [2]. Group 4: Industry Outlook - The overall industry is witnessing a "gold up, diamond down" trend, affecting the performance of related companies [5]. - Despite the challenges, some companies remain optimistic about the lab-grown diamond market, indicating a potential for growth in this segment [7].