行业三强扎堆赴港IPO 新茶饮赛道竞争加剧

Core Insights - The Hong Kong IPO market is seeing new entrants in the tea beverage sector, with companies like Mixue Ice City and Gu Ming Holdings filing for IPOs, joining Sichuan Baicha Baidao, which has also applied for listing [1] - As of Q3 2023, Mixue Ice City reported revenues of 15.393 billion yuan and profits of 2.453 billion yuan, while Gu Ming reported revenues of 5.571 billion yuan and profits of 1.002 billion yuan, indicating a competitive landscape in the tea beverage sector [1] - Both companies are focusing on enhancing their supply chain capabilities and digitalization as part of their fundraising plans [1] Supply Chain Focus - Mixue Ice City plans to use part of its fundraising to expand its end-to-end supply chain, including building new facilities for frozen fruits, coffee, syrups, and other products [2] - The company has established five production bases covering various food categories, with an annual production capacity of approximately 1.43 million tons as of September 30, 2023 [2] - Gu Ming aims to enhance its supply chain management and logistics capabilities, planning to invest in new refrigerated warehouses and smart storage facilities over the next 3-5 years [3] Store Expansion - The rapid expansion of store numbers is a key strategy for new tea beverage brands, with Mixue Ice City increasing its store count from 20,001 to 36,153 (including overseas) from the end of 2021 to September 30, 2023, a growth rate of over 80% [4] - Gu Ming's store count grew from 5,694 to 8,578 during the same period, achieving a growth rate of over 50% [4] Market Saturation and Competition - The new tea beverage market is becoming saturated as more brands adopt franchise models, with notable competitors like Heytea and Lele Tea also entering the franchise space [5] - The market size for new tea beverages is projected to reach 149.8 billion yuan in 2023, with growth rates expected to decline significantly compared to pre-pandemic levels [5] Consumer Trends and Health Concerns - The industry is facing challenges related to health perceptions, particularly concerning ingredients like "plant-based creamers," which have raised consumer concerns about health [9] - Both Mixue Ice City and Gu Ming are aware of these health concerns and are adapting their product offerings to meet consumer demands for healthier options [10] Diversification and International Expansion - Mixue Ice City is expanding into the coffee market, with its coffee brand "Lucky Coffee" already having around 2,900 stores as of Q3 2023 [10] - Gu Ming plans to diversify its product offerings to include more coffee options, capitalizing on the similarities in consumer demographics between tea and coffee drinkers [11] - Both companies are looking to expand internationally, with Mixue Ice City already operating approximately 4,000 stores in 11 countries and planning to establish a multifunctional supply chain center in Southeast Asia [12]